Myth: Shared Ownership Homes Are Only Available in Less Desirable Areas
When it comes to Shared Ownership, one of the most persistent myths is that these homes are only available in less desirable or remote areas. In the Savills 2024 report, there are 252,220 Shared Ownership properties in the UK and Shared Ownership homes are concentrated in the most unaffordable markets. It’s easy to understand how this misconception arises—people often assume that affordability must come with a catch, such as a less-than-ideal location. But this couldn’t be further from the truth, especially when it comes to Love Living Homes (LLH) properties.
Shared Ownership in Prime Locations
The reality is that LLH offers Shared Ownership homes in highly sought-after areas across Kent and Sussex and Epsom & Ewell—places where demand is so high, these homes often become oversubscribed. Whether it’s the scenic coastal views, the proximity to London, or the community feel of the countryside, LLH carefully selects locations that appeal to a range of lifestyles, ensuring that buyers don’t have to compromise on location to make homeownership affordable.
In 2015–2016, around 4,080 units were completed, rising to a peak of around 18,220 in 2019–2020. Usually when a developer gains permissions to create homes (in any area) Housing Associations (like Town & Country Housing / Love Living Homes) purchase a proportion of homes from developers so that they are able to provide affordable or social housing. The supply of shared ownership homes has increased in recent years.
As homes are part of larger, well-planned communities, the location not only offers beautiful homes but also access to great local amenities. In 2022–2023, 33% of shared ownership purchases were made by buyers under the age of 30, and 35% were made by buyers aged between 30 and 39. 50% of purchases were made by one adult households, 27% by households of 2 adults, and 15% by households with children. Whether you’re a city professional or a growing family, when homes go to market, they are designed to suit your needs in areas that you’ll love calling home.
The Tannery, Canterbury
Quality Homes in Desirable Areas
Not all housing associations enhance specifications within properties, however LLH properties are built to a quality specification, and you’ll find a range of homes on offer—from modern one-bedroom apartments perfect for young professionals to spacious four-bedroom houses ideal for families. Each home is designed with modern living in mind, offering open-plan spaces, stylish finishes, and energy-efficient features as standard, helping to keep your bills low and your home more environmentally friendly.
Affordability Without Compromise
What makes Shared Ownership so appealing is the ability to live in a desirable area without compromising on the quality of your home. The affordability comes from buying a share of the property and paying rent on the part you don’t own—not from cutting corners on location or build quality. Whether it’s a bustling town or a quiet countryside retreat, LLH has developments in areas that offer strong transport links, great schools, and thriving local communities.
Quality Homes in Great Locations
In short, Shared Ownership isn’t just for those looking in less desirable areas. LLH has homes in some of the best locations across Kent and Sussex, offering a wide range of styles and sizes to meet your needs—all without compromising on quality. If you’re looking for affordable homeownership in a great location, you can rest assured that LLH’s Shared Ownership homes provide both.
Looking for a home in a great location? Discover our Shared Ownership properties across Kent and Sussex and Epsom & Ewell today!